Google Enhancements and Additions

Google Enhancements and Additions

Google is adding new things to their inventory of services. What is it? It looks like Google is moving into social networking and is now offering "Google Friend Connect".

They state that with Friend Connect, your visitors can join your site using credentials they've created with Google, Yahoo, AOL and others and link in the people they know on services like Google Talk, Plaxo, Twitter, and more.

They will offer "gadgets" with features like commenting, ratings and reviews and the social bar to add to your site. How is this added to your site? Just like Adsense, you just need to add a snippet of code to add the feature to your site. To learn more about Google Friend Connect or to get started click here.


Another Adsense Enhancement

Google Adsense is making another enhancement-this time, its with their link units. After you click a link unit topic, an image ad has been added to the bottom of each of these pages. In there testing, it showed revenue improvements for many publishers.

The image ads are contextually targeted, so what you see as the topic of the links you see the same topic with the image ad. What happens if there is no image ads available for the given topic? If no image ad is available you will see text ads instead. Some may be cringing with the thought that if there is no image ad or text ads for the topic they will show the ugly public service ads or a nice big blank space. Adsense says this will never happen.

How does it work for advertisers-they can bid on the image ads on a Cost-Per-Click or a Cost-Per-Impression basis. As you can see, publishers will be able to generate earnings for valid click and impressions. But one item to keep an eye on, in my opinion, between cost-per-impression vs cost-per-click revenue. Will it help you make more or less?

If you're going to try link ads, you may want to generate a link unit report on your Advanced Reports page to see if it is helping your site to generate more revenue with the added image ad.

5 Important Things About AdSense

1. AdSense Can Make You A Huge Online Income :
Lots of people make the mistake of believing that AdSense is only good for bringing a site a few extra pennies a month. Wrong! AdSense can fund your lifestyle - if you get it right.

2. Junk Sites Get Junk Income :
But just because it's possible for a site to make a lot of money with AdSense, it doesn't mean that any site can make a lot of money with AdSense. Your site must have good content that can attract users on its own merit. There are a lot of different strategies available for producing good content for your site. You'll need to use them if you want to create the sort of site that makes real money.

3. Your Choice Of Ads Matter :
One of the first things that you'll have to do when you join AdSense is to pick the types of ads you want to display. Success relies on following certain principles that encourage users to click and persuades them that they've got a reason to do so. You'll need to know those principles.

4. You Can Influence The Ads You Receive :
Here's a little known AdSense secret: you do have some control over the ads that get served on your site. That control isn't unlimited - but it is worth exercising. It's also a little complicated but it's got a lot do with keyword hotspots located in each Web page. That's definitely something you need to know!

5. Your Stats Are Your Best Friend :
The stats you get with your AdSense account might look complicated and well, a bit dull... but they're packed with useful information that can have a massive effect on your revenues. To make real money with AdSense, you need to know what your stats are telling, what they're not telling you and where you can find out more.

By Joel Comm

Category Filtering Beta Testing By Adsense

Category Filtering Beta Testing By Adsense

Adsense is developing a much requested feature for publishers-category filtering.

What is category filtering? Category filtering will give the publisher a little more control over the type of ads that they can block from their website. You'll have specific categories to choose from, such as:

Dating
Drugs and Supplements
Get Rich Quick
Sexually Suggestive Weight Loss
Politics
etc...


You can choose up to 5 different categories in which to exclude.

One nice feature is the percentage of recent revenue that the ads in each category is generating-this will give the publishers a better tool to predicting how the filtering selections will impact their revenue.

This may be a viable way for publishers to rid their website of irrelevant ads on their website or blog. However, this feature is now in only in beta testing. Which means that only a small select group of publishers are able to utilize the tool currently. Thus, we are going to have to take a wait and see as to when and if it is going to be offered to the whole Adsense community.

Everything Adsense

Everything Adsense

What's new at Adsense? What changes are taking place?

Video Units are Retiring-Somewhat

It looks like the Video units have not been the success that Adsense thought they would be. With that being said, Adsense will quietly retire the Video units at the end of April.

If you still want to display video ads you'll still be able to do so, by going to YouTube directly.

But most importantly, this video unit retirement will not affect the availability of other video ad units that appear through the image/text or image option of your ads. So yes, Adsense for video is still accepting applications from eligible publishers who produce video content.

New Email Notifications

Adsense will be rolling out new email notification preferences in your account over the next few days.

What does that mean? You'll have the option to receive specific messages like event invitations, information about webinars, and personalized account suggestions from members of the Google Adsense team.

In a couple of days you see a one-time page when you sign-in to Google Adsense. You will be asked to select the type of email messages you would like to receive from them. What if you change your mind? No problem.

If you change your mind about the selections you chose, you can simply sign in to your Account, visit the Contact Preferences section within your Account Settings to update the type of emails you want to receive.

New Changes For Adsense Users

Google Adsense is now letting you have more control over the appearance of your ads on your site. You can know change the font face on text in ad units on pages in Latin-character languages. Three options to choose from: Verdana, Times and Arial.

How and Where To Make The Changes

To change the ad unit quickly, you can go into your "My Account Settings" page and select the font preference. Note: when you make the change within "My Account Settings" this will affect all your ads on all your web pages. In other words, it's a universal change.

Can you create custom ads for specific web pages? Yes, Google is also allowing that as well. To set the font face for specific units on a web page you will need to make the change within the Manage Ads Page.

Note: If you change the font face of an ad unit from the "default" setting, that will be maintained even if you change the account-wide settings later.

As with anything, its wise to experiment.


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