Google is adding new things to their inventory of services. What is it? It looks like Google is moving into social networking and is now offering "Google Friend Connect".
They state that with Friend Connect, your visitors can join your site using credentials they've created with Google, Yahoo, AOL and others and link in the people they know on services like Google Talk, Plaxo, Twitter, and more.
They will offer "gadgets" with features like commenting, ratings and reviews and the social bar to add to your site. How is this added to your site? Just like Adsense, you just need to add a snippet of code to add the feature to your site. To learn more about Google Friend Connect or to get started click here.
Another Adsense Enhancement
Google Adsense is making another enhancement-this time, its with their link units. After you click a link unit topic, an image ad has been added to the bottom of each of these pages. In there testing, it showed revenue improvements for many publishers.
The image ads are contextually targeted, so what you see as the topic of the links you see the same topic with the image ad. What happens if there is no image ads available for the given topic? If no image ad is available you will see text ads instead. Some may be cringing with the thought that if there is no image ad or text ads for the topic they will show the ugly public service ads or a nice big blank space. Adsense says this will never happen.
How does it work for advertisers-they can bid on the image ads on a Cost-Per-Click or a Cost-Per-Impression basis. As you can see, publishers will be able to generate earnings for valid click and impressions. But one item to keep an eye on, in my opinion, between cost-per-impression vs cost-per-click revenue. Will it help you make more or less?
If you're going to try link ads, you may want to generate a link unit report on your Advanced Reports page to see if it is helping your site to generate more revenue with the added image ad.
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