Google Testing Interest-based Advertising

Google is making an enhancement to their Adsense program. It's called Interest-Based Advertising. And whether you like it or not, it will affect your website and specifically your privacy policies. If you don't have a privacy policy on your website, it's time to get one.

Interest-Based Advertising will help the advertiser, the publisher, and hopefully give the user a better experience. It is Google's hope that the user will benefit from the additional relevancy that the interest-based ads will provide. And yes, users can opt-out of the interest-based ads if they so wish. Check out my article

What Is Interest-Based Advertising
Interest-based advertising enables advertisers to reach users based on their interests and allows them to show ads based on a user's previous interaction. Why is this important? Because Google is in the process of a launch of the new interest-based advertising feature. Read More