Tuesday, November 4, 2008

Taking a Close Look At Email Marketing




Email Marketing has had it's ups and downs. The downs happen when people don't follow the rules and forget the opt-in options or don't apply simple ethics when working with email marketing.

What happens when you don't follow the rules? You may be called a spammer and their may be fines coming your way if you do it too often. Or, the email with hit the junk spam of an user. You're off their radar forever.

Here is an idea I wrote called: "Email Marketing Revisited".

"Email Marketing has been around for some time and in the beginning, it was the traditional way of reaching your target market/established customers. But the threat of fines or being called a spammer, made some people rethink email marketing in a different light. So, how is email marketing used now? And why is it still used? Read more....

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